What information we collect, who we collect it from and why we collect it;
How we use that information;
The circumstances in which we may disclose that information to others; and
Your choices in relation to your information, including how you can access and correct that information.
1. Information we collect
We may collect the following information about you:
Information you give us: We may collect personal information about you when you register for swimming lessons, hire our pools or enquire about our services through any means e.g. website, phone or promotional events. This personal information may include your name, contact details, email address, and other details necessary for us to provide the information or services you have requested.
Information from your use of our services: We may record information about how you use and interact with our services, for example how, when, where and how often you use our products and services.
Information from your use of our website: We receive information when you interact with and use our website. We use web analytic tools to help us record this information. These tools may gather information such as what browser and operating system you use, the URL of the site from which you came and the site to which you are going when you leave our website, search terms, your location and what content, products and services are viewed when visiting or registering for services on our website.
We also use third party service providers (for example, Google) to help us track the effectiveness of our website, generate visitor traffic and to display targeted advertising. These advertisements may collect anonymous information about your visits to the website on which such advertisement is placed, your interaction with these ads and the products and services offered by us and others through the use of a cookie (such as a Google Analytics or Double Click cookie) pixel tag or other web technologies. We, Google and other selected marketing organisations and may use this anonymous information to inform, optimise and provide targeted advertisements to you.
Our website may also contain links and advertisements which link to third party websites. We have no control over the privacy policies of such third parties and we encourage you to review such policies prior to providing any information to or purchasing goods or services from such third parties.
2. How we use information collected
We may use the personal information collected by us for the following purposes:
providing you with information, products or services that you have requested;
verifying that existing information we hold about you is accurate and complete;
maintaining and improving our services and website, training our staff and monitoring use of our website and services;
confirming your identify, controlling unauthorised use or abuse of our services and verifying compliance with applicable laws;
assisting us in performing our obligations or enforcing our rights under any agreement we may have entered into with you;
communicating with you to inform you about our services, letting you know about upcoming changes, improvements or new products and services you may be interested in;
to undertake any other promotional activities where you have consented to such promotional activities;
providing you with effective customer service and otherwise helping to solve any issues or problems you may have with our services or website; and
for the purposes identified in any specific supplemental privacy notice posted on the page or area of our website where you provided that information.
We may use anonymous or ‘non-personally identifiable’ information:
to personalise and support your use of our website, our services, and/or the services of our customers;
to improve our website, the customer experience, our marketing systems, and our products and services;
to identify actions or transactions that originate through an affiliate marketing or supporter referral program;
to deliver targeted advertisements on our website and other third party websites;
to provide reporting to our current and prospective service providers; and
for other historical, statistical or research and analysis purposes.
We keep your personal information only as long as we need it for the purposes for which it was originally collected (or to which you have subsequently consented), for other legitimate purposes (such as regulatory compliance) and as permitted or required by applicable laws.
4. Your information choices
When you provide personal information, we may offer you a choice as to whether you would like to receive further communications from us or from our partners, such as communications related to updates, upgrades and special offers. You have the right to withdraw your consent to receive such communications at any time. If you decide you no longer want to receive marketing communications or third-party promotions administered by us, you may let us know by emailing us at email@example.com. Please specify which consent you are revoking in your email to us.
You may set your browser to block all cookies, including cookies associated with our website or services, or to indicate when a cookie is being set by us. If you set your browser to reject all cookies however, you may not be able to use all of the features and functionalities of our website or our services.
5. Accessing and correcting Personal Information
If you contact us we may, for your protection, ask you for additional information to verify your identity. We will use all reasonable efforts to provide the access you request within 10 working days and will correct or delete any inaccurate personal information you discover unless we have to keep that information for legitimate business or legal purposes.
7. How to contact us
§ By email to: firstname.lastname@example.org